De Lorenzo strongly oppose’s animal testing and does not use this practice nor any animal derived ingredients in the manufacturing of their products. In the De Lorenzo studio, they conduct their own in-house evaluations on volunteer models who enjoy being part of the development process and seeing it evolve. De Lorenzo proudly supports Animals Australia.

All De Lorenzo products are vegan certified and accredited by Choose Cruelty Free (CCF), using plant based and certified organic ingredients that are sustainably farmed and wild harvested wherever possible.

They do not use any animal products or by-products, such as lanolin, keratin, beeswax or silk proteins. Our products are infused with aromatic botanical oils and native plants such as Wattle Seed and Kakadu Plum, all balanced to well suit the Australian climate.

De Lorenzo remains as one of the few Australian made professional hair brands who create products that are conceived, researched, developed, tested, manufactured and dispatched all under one roof in Sydney.

For decades De Lorenzo has set an example of environmental leadership. They continually look for opportunities to implement new processes and technologies. To reduce their footprint, De Lorenzo is incorporating the highest component of recycled material in all of their packaging used, a logo is displayed on the packaging as to the recycled component being used.